Cheatham County tourism officials roll out new initiatives to boost local travel

The Cheatham County Economic and Community Development Department’s Tourism Board announced a series of new initiatives April 30 aimed at increasing tourism and promoting local businesses across the county.

Among the efforts is the launch of a new county tourism website, expected to go live in mid-June, along with a refreshed “Discover Cheatham” brand.

Administrative Assistant Josie Richard said the website is designed to serve as a central hub for events and attractions across the county.

“We have events happening in Pleasant View, Kingston Springs and Pegram, but it’s never all in one place,” Richard said. “We want people to be able to go to one site and see what they can do with their families that weekend.”

The department is also finalizing a tourism promotional video, expected to be completed in early May, featuring destinations and activities throughout the county, including kayaking, local dining and shopping areas.

In addition, officials are planning several new initiatives, including a countywide “Restaurant Week” in the fall to encourage residents and visitors to dine at local establishments through special promotions and discounts.

Tourism leaders are also working with local partners to launch an annual “Ag and Arts” tour in September, which would connect farms with local artists throughout the county and create a mapped experience for visitors.

Other efforts include expanded participation in the Tennessee State Fair, where the county will again showcase local businesses after placing third last year, and the development of a scenic “swing” installation at Riverbluff Park designed to attract visitors and social media attention.

Officials said the swing concept – inspired by the "Almost Heaven" swings in West Virginia – could expand to multiple locations across the county over time. The Cheatham County swings will be dubbed "Southern Skies."

“These initiatives are about getting people to stay, explore and spend money locally,” Richard said.

According to the Tennessee Department of Tourist Development, Cheatham County has ranked as the top growth county since 2018, raking in $38.7 million in visitor spending in 2024.