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The Ark Community Resource Center is rebranding.
After more than two decades with a logo depicting Noah’s Ark treading water, the nonprofit – which serves the South Cheatham community – decided to go for a more modern look.
“After many years, The Ark Community Resource Center has decided to change its logo,” the Ark wrote on an Aug. 20 Facebook post. “While some organizations might do this without an announcement or story, we know the logo we currently have deserves a story, and much more.”
The Ark’s logo was created in 2001 by Betty Blair Daniel.
The idea of The Ark, as well as the name, came as an outgrowth of the Missions Committee of Kingston Springs United Methodist Church. In 2000, several members including Tammy Unruh, Hazel Mitchum, Sha Murphy, Caroline Reynolds, and others saw that there was a problem with folks in South Cheatham obtaining social services.
So, The Ark was born. The small house owned by KSUMC on Oak Street in Kingston Springs was in total disrepair. In 2001 volunteer labor and donated funds were used to renovate the building and services including a food pantry, utility assistance, and other various services were established.
Other churches in Pegram and Kingston Springs were asked to join. The initial groups who joined with KSUMC were Pegram First Baptist, Pegram Church of Christ, Pegram UMC, Soaring Eagle, Agape, and Hope Community Church. An advisory committee was formed, comprised of various folks in both communities.
The Ark was established as a 501C3 nonprofit on July 17, 2002.
In 2003, The Ark was awarded the “Faith in Action” grant by The Robert Wood Johnson Foundation, which enabled it to hire its first director, Lori Clayton. Through this grant, The Ark expanded its outreach to the vulnerable in our community.
“Looking forward to the future, we aim to continue to grow and continue to help those in need the most. This has been seen by the growth in our volunteer base, the growth of Noah’s Closet, and the growth of our staff at The Ark,” the organization wrote. “Change can be hard, but we aim to embrace it, while holding a place for where we have been and plan to go with this community we love so much.”
“We believe a change in logo is only going to continue this plan of growth and love in our community,” The Ark said.
The Ark said that its new logo implements many of the physical aspects of the original design. This includes the rainbow, and of course, Noah’s Ark.
The Ark worked with local illustrator Abby Conner in Kingston Springs. You can find more of Conner’s work for sale at Turnbull Provisions in downtown Kingston Springs.
As time passes, you will see the new logo on The Ark’s materials, and even a new sign in the future.
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